The week at a glance
Two programmes for the APP community run side by side at The Wall. APP Leadership takes place on Wednesday and APP Product runs from Wednesday to Friday. On Thursday and Friday, APP leaders continue at the RetailRunsoniOS City Retreat, which has its own website.
All evening activities are optional. Select a programme to read more.
APP Leadership
One day, one room, with the people who run Apple Premium Partners around the world.
APP leaders face many of the same decisions in very different markets: how to grow profitably, how to keep the customer experience at Apple's standard, how to build strong teams and how to work with Apple and the wider channel. APP Leadership brings those leaders together for a day of open exchange with peers who understand the business from the inside.
The day opens with Ron Johnson, who built the Apple Store, on how Apple Stores and Premium Resellers shaped Apple's global go-to-market strategy. After that, the day belongs to the partners. The APP Leadership Advisory Board chooses the topics, so every session deals with a question leaders are actually asking.
Sessions all day
From the welcome to the close, APP Leadership is one continuous programme of sessions. One room, one group, one day.
Opened by Ron Johnson
The day starts with the man who created the Apple Store, on how Apple Stores and Premium Resellers shaped Apple’s global go-to-market strategy.
Topics leaders asked for
The APP Leadership Advisory Board selects every topic, so each session deals with a decision APP leaders face in their own business.
Peers, not pitches
Sessions are led by partners who share what they tried, what worked and what did not. There are no sales presentations.
APP Product
The worldwide APP Product event. Stronger connections. Shared growth.
APP Product brings the international Apple Premium Partner community together with brands and suppliers that want to invest in its future. Three days to exchange practical knowledge, explore product opportunities and build relationships that strengthen the APP channel.
For purchasing, category and assortment teams, it is an opportunity to learn from peers across markets, compare approaches and discover products and partnerships that can help their businesses grow. For participating brands and suppliers, it is a chance to understand partners’ needs, share expertise and develop lasting relationships within the worldwide APP community.
The ambition is shared: stronger assortments, better customer experiences and greater success for everyone in the channel.
Learn together. Explore opportunities. Build partnerships.
Morning sessions bring partner perspectives and practical experience into the room. Afternoon expo activity creates space to discover products, meet relevant brands and suppliers, and turn shared ideas into potential collaborations.
Insights from across the APP community
Learn how partners approach assortment, attachment, merchandising, product content and emerging categories in different markets. APP teams and selected contributors share practical experience, with time to discuss what could work in your business.
Sessions run in a shared track or parallel tracks, depending on the topic. The APP Product Advisory Board selects the content for its relevance to the community.
Discover products. Develop relationships.
Explore the expo and meet selected brands and suppliers interested in growing with the APP channel. See products first-hand, discuss local market needs and explore how you could create more value together.
Scheduled meetings on Wednesday and Thursday are complemented by time to explore the floor. Friday afternoon provides space for open expo visits and follow-up conversations.
Want to grow with the APP channel?
We are looking for brands and suppliers that want to invest in the international APP community and build success together. Explore the vendor opportunities and sponsor pack, then tell us about your brand and the sponsorship packages you would like to discuss.
Vendor participation is curated by the APP Product Advisory Board. Expressing interest does not confirm selection, attendance or reserve a sponsorship package.
Exact times and sessions will be announced early 2027, once the advisory boards have set the programme.
Propose a talkAfter the programme
All social activities are optional and arrangements are provisional.
