Retail Think Different The worldwide APP gathering · Utrecht 2027 Register to attend
For brands and suppliers

Grow with the worldwide APP community.

Invest in the APP channel. Build success together.

APP Product at Retail Think Different brings purchasing, category and assortment teams from the international Apple Premium Partner community together with brands that want to invest in its future.

Hosted by Amac at The Wall in Utrecht, the Netherlands, on 3–5 March 2027, these three days combine practical insight, product discovery and conversations that can develop into lasting partnerships. The ambition is a stronger APP channel, with greater success for partners, brands and suppliers alike.

Participation is curated by the APP Product Advisory Board. Expressing interest does not confirm selection or reserve a package.

The expo room at Liemès, The Wall
The expo room at Liemès, The Wall

The right products. A shared commitment.

We are looking for brands and suppliers that want to grow together with the APP channel. Bring products that meet partners’ needs, share insight openly and explore how you can support stronger assortments and better customer experiences across different markets.

You will be part of a community built around practical exchange: understanding what works, discussing what comes next and developing relationships that last beyond the event.

Application process

From interest to participation.

1

Explore the opportunity

Read the programme and the accompanying sponsor pack. Consider how your brand could contribute to the APP community and which packages fit your plans.

2

Express your interest

Complete the Amac form with your company details and the sponsorship packages you would like to discuss. Tell us about your brand and its interest in the APP channel. If you are unsure which package fits, choose “Not sure — please advise”.

3

Review and discussion

The APP Product Advisory Board reviews vendor participation. The event team will contact you about your interest and the next steps.

4

Separate written confirmation

If selected, the organiser will discuss the applicable package and written offer with you. Participation and package arrangements are confirmed separately in writing.

Submitting the form does not confirm selection, attendance or reserve a sponsorship package. Selecting a preferred package expresses an interest only.

Three days to learn, connect and explore.

Sessions in the morning, the expo and scheduled meetings in the afternoon.

See the programme
Packages

Five ways to invest in the APP channel.

Choose the presence that fits your team and your ambitions. The accompanying sponsor pack compares fees, booth space, scheduled meetings, delegate passes and visibility. Use it to identify the packages you would like to discuss.

Product Platinum For brands building a broad range of APP relationships, with the largest booth and meeting allocation in the package range.
Product Gold A strong expo presence with focused partner meetings and space for a wider team.
Product Silver A focused introduction to the community with a selected product range and scheduled conversations.
Product Bronze A compact stand of your own, combining product demonstrations with partner meetings.
Product Networking Three days of insight and informal connections, without a booth or scheduled meetings.

Every package includes three-day APP Product access, programme lunches, the Wednesday and Thursday dinners, the Apple Museum visit, website and signage presence, and post-event acknowledgement. Access and hospitality apply to the delegates included in your package.

Fees, booth sizes, meeting allocations and availability are indicative and confirmed in the written offer. Indicate your preferred package or packages in the interest form; your preference does not reserve a place.

Practical information

Plan your participation.

Your booth For packages with a booth, floor space, standard power and venue internet are included. Booth locations are assigned by the organiser. Stand construction, furniture and installation are vendor-funded.
Not included Hotels, travel and transfers are not included. Package access is to APP Product; it does not include APP Leadership or the RetailRunsoniOS City Retreat.
Extra delegates Additional delegate passes may be available, subject to capacity. See the sponsor pack for the allowance and indicative price. Detailed arrangements will be shared as participation is confirmed.
Timeline

Key dates

From November 2026
Request the sponsor pack Tell us about your brand and the categories you sell to partners.
End of November 2026
Board review The APP Product Advisory Board votes on vendor participation.
Mid-December 2026
Booking and deposit Sign the written offer. The organiser assigns booth locations.
15 January 2027
Stand choice and delegate names Choose your stand design with our stand builder, send your branding artwork and your delegate names.
1 February 2027
Meeting preferences Share your partner preferences and priorities. Diaries are shared in the last week of February.
Tue 2 March, 12:00–20:00
Build-up Our stand builder sets up the stands. Deliver your products through the goods entrance at The Wall.
Fri 5 March, from 15:00
Breakdown Collect your products by 19:00. Our stand builder takes down the stands.

Dates may be subject to change. The full exhibitor manual follows after booking.

Ready to grow together?

Tell us about your brand, your ambitions for the APP channel and the sponsorship packages you would like to discuss.

Express your interest ↗

Questions about packages or participation? Contact us at events@amac.nl.